THE DYNAMICS OF POLITICAL COMMUNICATION IN THE DIGITAL AGE
DOI:
https://doi.org/10.58432/algebra.v5i2.1315Keywords:
Political Communication;, digital era;, algorithms;, Public Participation;, critical literacy.Abstract
The development of digital technology has fundamentally reshaped the landscape of political communication, creating new spaces for interaction between political actors and the public through social media. This study aims to analyse the dynamics of political communication in the digital age by highlighting how media and algorithmic logic frame the construction of political discourse and public participation. Using a qualitative approach based on literature review, this study examines literature from accredited scientific journals discussing topics such as digital political communication, mediatisation, social media algorithms, and political literacy. The results of the study indicate that political communication in the digital space tends to be dominated by visual aesthetics and performance rather than political substance. Digital platforms, through non-neutral algorithms, reinforce opinion polarisation and create echo chambers that limit dialogue between groups. Meanwhile, public political participation has expanded in meaning but often gets stuck in shallow and reactive symbolic expressions. The discussion in this study emphasises that digital political communication is ambivalent: it opens up opportunities for the democratisation of information, but simultaneously increases the potential for manipulation and domination of discourse by certain powers. The conclusion of this study is that political communication in the digital age requires an increase in critical literacy so that the public can navigate the complexity of information and avoid the trap of symbolic proximity illusions and structured disinformation.
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Copyright (c) 2025 Ahmad Sampurna Rambe, Hikmatul Fadilah, Putri Nadia Ritonga, Siti Nabila Azzahra, Zakiah Mahrani Harahap
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